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	<title>Simple Thought Productions LLC &#187; Blog</title>
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	<link>http://www.simplethoughtproductions.com</link>
	<description>Life @ 30,000 Words per Second</description>
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		<title>Coffee</title>
		<link>http://www.simplethoughtproductions.com/2011/05/11/coffee/</link>
		<comments>http://www.simplethoughtproductions.com/2011/05/11/coffee/#comments</comments>
		<pubDate>Wed, 11 May 2011 20:19:33 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Xoom]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=3022</guid>
		<description><![CDATA[Coffee Made with the Xoom in a low light setting using Movie Studio.]]></description>
			<content:encoded><![CDATA[<p><a href="/data/Coffee.mp4">Coffee</a></p>
<p>Made with the Xoom in a low light setting using Movie Studio.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Rollins College 2011 Graduation Live</title>
		<link>http://www.simplethoughtproductions.com/2011/05/03/rollins-college-2011-graduation-live/</link>
		<comments>http://www.simplethoughtproductions.com/2011/05/03/rollins-college-2011-graduation-live/#comments</comments>
		<pubDate>Tue, 03 May 2011 13:49:27 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[Graduation]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[Rollins]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=3004</guid>
		<description><![CDATA[Simple Thought Productions is happy to provide live streaming of the 2011 Hamilton Holt and Arts and Sciences graduations. Please tune in here to view the stream from your computer, iPhone, or Android.]]></description>
			<content:encoded><![CDATA[<p>Simple Thought Productions is happy to provide live streaming of the 2011 Hamilton Holt and Arts and Sciences graduations. Please tune in here to view the stream from your computer, iPhone, or Android.</p>
<p class="leftfloat">
<script type="text/javascript" src="http://simplethoughtproductions.com/data/hosted/Rollins/Graduations/Day/2011.js"</script>
</p>
<div class="floatclear"></div>
]]></content:encoded>
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		<item>
		<title>STP powers FoxDayCam.com</title>
		<link>http://www.simplethoughtproductions.com/2010/04/12/stp-powers-foxdaycam-to-success/</link>
		<comments>http://www.simplethoughtproductions.com/2010/04/12/stp-powers-foxdaycam-to-success/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:53:53 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Cam]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[day]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[FoxDayCam]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[Rollins]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=2842</guid>
		<description><![CDATA[Foxdaycam.com with President Lewis Duncan Photo by Laura J. Cole Simple Thought Productions provided the Live Streaming Technology to allow FoxDayCam.com to bring the joy of Fox Day to the world. During the three day broadcast people watched from all over the world to see if the Fox would find its way to Mills lawn [...]]]></description>
			<content:encoded><![CDATA[<p class="leftfloat"><a href="/wp-content/uploads/Articles/FoxDayCam/FoxDayCam_Web.jpg" title="Foxdaycam.com with President Lewis Duncan" rel="shadowbox[FoxDayCam]"><img src="/wp-content/uploads/Articles/FoxDayCam/FoxDayCam_Web_Small.jpg" alt="FoxDayCam Photo 1" /></a><br />Foxdaycam.com with President Lewis Duncan Photo by Laura J. Cole</p>
<p>Simple Thought Productions provided the Live Streaming Technology to allow <a href="http://foxdaycam.com">FoxDayCam.com</a> to bring the joy of <a href="http://rollins.edu/foxday/">Fox Day</a> to the world. During the three day broadcast people watched from all over the world to see if the Fox would find its way to Mills lawn early in the morning. During the wait students took to mills lawn to be part of <a href="http://en.wikipedia.org/wiki/Flash_mob">FlashMobs</a>, play RockBand for the camera, and simply say &#8220;Hi!&#8221; to anyone who was watching. </p>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/FoxDayCam/foxbanana.jpg" title="A Banana poses for the FoxDayCam" rel="shadowbox[FoxDayCam]"><img src="/wp-content/uploads/Articles/FoxDayCam/foxbanana_small.jpg" alt="FoxDayCam Photo 2" /></a><br />Students pose for the FoxDayCam <br /> Photo by J.D. Casto</p>
<p>Originally the site was setup by Steven Madow as a way to share his perfect view of the Mills lawn that would let him be one of the first to see the Fox on Fox Day. For &#8220;the last two years living on Mills I was able to look out my window and see the fox and I wanted to share that experience with everyone.&#8221; Steven setup a webpage and a static shot of the lawn that updated every 15 seconds. Word spread quickly about this new page via facebook and word of mouth. Rollins&#8217; Alumni and Owner of S.T.P Josh Chesarek wanted to help Steven take the Fox Day Cam to the next level by making the image live for the web and some smart phones. &#8220;Fox Day is one of the many great traditions of Rollins College and being able to share it with current students and past alumni as well as friends and family all over the world was an amazing thing.&#8221; The Response was amazing.  Shayla Alamino (Class of 2012) says, &#8220;I think the Fox Cam is a great idea. It definitely amps up the anticipation of Fox Day and sort of creates almost its own entertainment. It encourages college students to go out to Mills Lawn and do tricks and just participate in the festivities.&#8221;* Steven had also included a facebook portal with the site that allowed viewers to comment on what was happening at the moment and share their thoughts with everyone who was watching. &#8220;I think the Fox Cam brings us all together and builds a community through the World Wide Web and Facebook. We can all watch the same thing at the same time and comment on it&#8221; said Dustin Schwab (Class of 2010)*. At the viewing peak there were over 380 people watching for the fox with an average of 220 people watching at any given time during the 3 day broadcast. Over 3,000 people viewed the stream at some point before the stream was taken offline friday afternoon, one day after the fox left mills lawn.</p>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/FoxDayCam/foxdaycam_fox.jpg" title="The Fox mid-morning" rel="shadowbox[FoxDayCam]"><img src="/wp-content/uploads/Articles/FoxDayCam/foxdaycam_fox_small.jpg" alt="FoxDayCam Photo 5" /></a><br />The Fox mid-morning <Br />Photo by Nastassia Alayeto</p>
<p>&#8220;The technology that S.T.P. provided FoxDayCam.com was amazing. For 3 days I was able to broadcast the video without issue. When we went to the page the live feed loaded right away. I had tried to get things to work with other live video websites but I couldn&#8217;t get it to work.&#8221; Steven went on to say &#8220;the mobile streaming was amazing. Students could not only watch via the web but if they visited the page on their iPhone or Android Device they were able to watch the Live feed over their mobile network!&#8221;</p>
<p>S.T.P hopes to provide this window into the Fox Day tradition in the years to come.</p>
<p><strong>*Student Quotes reprinted from the Student Newspaper </strong><a href="http://www.thesandspur.org">The Sandspur</a></p>
<h1>Viewer Statistics</h1>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/FoxDayCam/world_viewer_stats.html" title="World Map of FoxDayCam.com Viewers" rel="shadowbox[FoxDayCam];width=559;height=350"><img src="/wp-content/uploads/Articles/FoxDayCam/wold_map_small.png" alt="FoxDayCam Photo 3" /></a><br />World Map of FoxDayCam.com Viewers</p>
<ul>
<li>Total Data Usage: 1.2TB (1,200GB or 280 DVDs or 1,024,000 floppy disks)</li>
<li>Maximum Throughput: 122.7 mbit/sec</li>
<li>Maximum Concurrent Connections: 388</li>
<li>Average Viewing Time per stream: ~1 hour</li>
<li>Unique Viewers:3,003</li>
<li>Total Viewer Hours: 6,209</li>
</ul>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/FoxDayCam/us_viewer_map.png" title="US Map of FoxDayCam.com Viewers" rel="shadowbox[FoxDayCam]"><img src="/wp-content/uploads/Articles/FoxDayCam/us_viewer_map_small.png" alt="FoxDayCam Photo 4" /></a><br />US Map of FoxDayCam.com Viewers</p>
<div class="floatclear"></div>
<h1>In the News and Various Links:</h1>
<ul>
<li><a href="http://rollins.edu/foxday/">Fox Day</a> and the <a href="http://foxdaycam.com">FoxDayCam.com</a> were shared via the <a href="http://www.cfnews13.com/News/Local/2010/4/8/rejoice_rollins_college_students_its_fox_day.html<br />
">CFNews13 website </a>as well as its morning and mid-morning TV broadcasts. </li>
<li> The Sandspur <a href="http://media.www.thesandspur.org/media/storage/paper623/news/2010/04/09/News/Fox-Day.Cam.A.New.Fox.Day.Tradition-3903266.shtml">Fox Day Article by Jenn Stull</a></li>
<li>Rollins College Professor <a href="http://alan-nordstrom.blogspot.com/2010/04/fox-day-at-last-our-tricksy-prexy-had.html">Alan Nordstrom&#8217;s Blog</a> about Fox Day and the Fox Day Cam</li>
</ul>
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		<title>STS-131 Shuttle Launch</title>
		<link>http://www.simplethoughtproductions.com/2010/04/05/sts-131-shuttle-launch/</link>
		<comments>http://www.simplethoughtproductions.com/2010/04/05/sts-131-shuttle-launch/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 12:23:55 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[Lauch]]></category>
		<category><![CDATA[Shuttle]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[STS-131]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=2828</guid>
		<description><![CDATA[STS-131 Shuttle Launch This is the shuttle launch video and pictures from Winter Park Fl. Be sure to click for full screen to get an HD version of the video (Automatic once in full screen). Winter Park is about 50 miles from the launch pad. Listen carefully when the video switches to the up close [...]]]></description>
			<content:encoded><![CDATA[<p class="leftfloat"><a href="/wp-content/uploads/Other/josh/shuttle-4-5-10/4-5-10-Shuttle.xml">STS-131 Shuttle Launch</a> </p>
<p>This is the shuttle launch video and pictures from Winter Park Fl. Be sure to click for full screen to get an HD version of the video (Automatic once in full screen). Winter Park is about 50 miles from the launch pad. Listen carefully when the video switches to the up close view. You will hear the sound that reached the location about 3 minutes after launch rolling over the area.</p>
<p><a href="rtsp://www.simplethoughtproductions.com/simplevideostreaming/mp4:/wp-content/uploads/Other/josh/shuttle-4-5-10/Shuttle-STS-131-Launch-mobile.mp4">Test</a></p>
<div class="floatclear"></div>
<p><span id="more-2828"></span></p>
<h2> | Space Shuttle Launch Gallery |</h2>
<p class="photogallery">
<a href="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke.jpg" title="Smoke Clouds..." rel="shadowbox[Shuttle]"><img src="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke_small.jpg" alt="Shuttle Launch Photo 1" /></a> <a href="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke_wide.jpg" title="Smoke Trails..." rel="shadowbox[Shuttle]"><img src="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke_wide_small.jpg" alt="Shuttle Launch Photo 2" /></a> <a href="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke_wide_again.jpg" title="Smoke Trails..." rel="shadowbox[Shuttle]"><img src="/wp-content/uploads/Other/josh/shuttle-4-5-10/pictures/smoke_wide_again_small.jpg" alt="Shuttle Launch Photo 2" /></a></p>
]]></content:encoded>
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		<item>
		<title>Wirecast Broadcaster</title>
		<link>http://www.simplethoughtproductions.com/2010/03/19/wirecast-broadcaster/</link>
		<comments>http://www.simplethoughtproductions.com/2010/03/19/wirecast-broadcaster/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 10:58:34 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[f4v]]></category>
		<category><![CDATA[FLV]]></category>
		<category><![CDATA[layers]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[mixer]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[mp4]]></category>
		<category><![CDATA[switcher]]></category>
		<category><![CDATA[telestream]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[webcast]]></category>
		<category><![CDATA[Wire]]></category>
		<category><![CDATA[Wirecast]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=1119</guid>
		<description><![CDATA[When you need to add titles and multiple inputs to your live broadcasts you have a few options. First you can get a live switcher and character generator. This is an obvious method but the equipment can be cost prohibitive. Wirecast steps in @ $449. (Educational Discounts are available). Be sure to shop around for [...]]]></description>
			<content:encoded><![CDATA[<p>When you need to add titles and multiple inputs to your live broadcasts you have a few options. First you can get a  live switcher and character generator. This is an obvious method but the equipment can be cost prohibitive. Wirecast steps in @ $449. (Educational Discounts are available). Be sure to shop around for the best price.  There is also a $99 add on if you want to be able to process HDV material.</p>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/wirecast/images/wirecast.jpg" title="Main Wirecast Window" class="thickbox" rel="shadowbox[wirecast]"><img src="/wp-content/uploads/Articles/wirecast/images/wirecast-thumb.jpg"/><br />Main Wirecast Window</a></p>
<h2>Quick Features:</h2>
<ul>
<li>OSX and Windows Versions Available.</li>
<li>Output to: WMS (windows version only), RTMP, Qucktime, Unicast, Multicast, Built In QT Server or WMS Server</li>
<li>Chromakey when using a dedicated video card that supports the feature</li>
<li>Encode in multiple formats and save to disk</li>
</ul>
<div class="floatclear"></div>
<h2>Broadcast Settings</h2>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/wirecast/images/broadcast_settings.jpg" title="Main Wirecast Window" class="thickbox" rel="shadowbox[wirecast]"><img src="/wp-content/uploads/Articles/wirecast/images/broadcast_settings-thumb.jpg"/><br />Broadcast Settings Window</a> </p>
<p> On the broadcast page you setup where Wirecast is going to be broadcasting and saving the video. At the top you can add multiple destinations in multiple formats. We are using the OSX (Mac) Version so we have the ability to output to RTMP, QuickTime Streaming Server, Unicast, Multicast, utilize the built in server or record to disk. You can add as many destinations as you want but realize that each destination will require your computer to encode your source video to each format in real time. If you plan to encode to a lot of destinations you will need a fast CPU and some extra RAM to help it out.</p>
<div class="floatclear"></div>
<h2>Encoder Settings</h2>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/wirecast/images/encoder_presets.jpg" title="Encoder Presets" class="thickbox" rel="shadowbox[wirecast]"><img src="/wp-content/uploads/Articles/wirecast/images/encoder_presets-thumb.jpg"/><br />Encoder Settings Window</a></p>
<p> As far as encoder settings go only the basic ones are available when you set the output format to flash. H.264 Video which allows for settings for the: Frame Size, Frame Rate, Target Bitrate (note the encoding is variable). The Audio is similar in that AAC is the only format and you can set Stereo or Mono, Bitrate, and Sample Rate. If you want to encode to quicktime for a quick time streaming server you have more options in codecs availibile but often you only have the same settings available. H264 does get a quality slider option in Quicktime format though!</p>
<div class="floatclear"></div>
<h2>What can this thing really do?</h2>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/wirecast/images/titles.jpg" title="Wirecast Titles" class="thickbox" rel="shadowbox[wirecast]"><img src="/wp-content/uploads/Articles/wirecast/images/titles-thumb.jpg"/><br />Wirecast Title Window</a></p>
<p>So lets get to the point, what can this thing really do that makes me want to shell out nearly $500? In a word, layers. Wirecast allows for multiple layers to be put into your stream. These layers can contain media to help enhance your video stream. The media can be Video, Audio, Images, or text. There are presets that allow you to combine multiple inputs onto one screen (think field news reporter talking to an anchor back in the studio). With enough CPU you have the ability to create some really cool content that can be streamed live or recorded to disk to be delivered on demand later. So lets take a look at a demo I made that combines multiple inputs and titles. </p>
<div class="floatclear"></div>
<h2>Wirecast Demo</h2>
<p class="leftfloat"><a href="http://www.simplethoughtproductions.com/wp-content/plugins/simple-flash-video/video.php?height=342&amp;width=608&amp;file_name=/wp-content/uploads/Articles/wirecast/Wirecast_Demo.mov" title="Wirecast Demo" rel="shadowbox[wirecast];height=342;width=608"><img src="/wp-content/uploads/Articles/wirecast/Wirecast_Demo.jpg" alt="Click here To Watch Video "/><br /> Click to Watch!</a></p>
<p>This demo will show you a quick video that was created by Wirecast. It uses two previously recorded mp4 files along with a live input from a webcam. I added some titles and transparent images to use. </p>
<div class="floatclear"></div>
<h2>Desktop Presenter</h2>
<p class="rightfloat"><a href="/wp-content/uploads/Articles/wirecast/images/desktop_presenter.jpg" title="Desktop Presenter Window" class="thickbox" rel="shadowbox[wirecast]"><img src="/wp-content/uploads/Articles/wirecast/images/desktop_presenter-thumb.jpg"/><br />Desktop Presenter</a> </p>
<p>Desktop Presenter is a small program that comes with Wirecast and is available as a PC or Mac Download. It is worth noting that it is a separate download from Wirecast which is available on the same page you download Wirecast from after logging into telestream&#8217;s system. The software is quite simple in that when it is running it is capturing part or all of your desktop. You can set it to capture the entire screen or just one of multiple screens for people running them. You Can also set it to just capture a specific window, say Photoshop, which will follow the photoshop window around and you don&#8217;t have to worry about leaving the window of interest in one place. Along with the image you can also capture the sound from that system if its playing back any. This can also be muted. The biggest place I have put this mini app to use is on presenters laptops. This allows me to sync their power points to the video and switch between them during the event saving me from having to do this afterwards.</p>
<div class="floatclear"></div>
<h2>Known Issues</h2>
<p>While working with Wirecast I found a few things that I thought to be bugs. Most have little work around that solve the problem or at least allow you to deal with it. First up is the issue where Wire Cast and JW FLV (now longtail) do not seem to play nicely when working with 16:9 media. I have used the official Flash Media Encoder Live and do not have this issue so it seems to have somthing to do with how the meta data is sent from the encoder to the player. Basically 16:9 videos are displayed as 4:3. A temporary work around is to set the JW to Exact Fit. This works and looks good while the video is being played in a window format but if you go full screen it will stretch to fill the screen which will re-introduce the error if your content is 16:9 and the viewers monitor is a different aspect ratio. The other which is more of an improvement issue is that when you first start wirecast or import a file it polls the media and creates a thumbnail for the shot. That never updates so in terms of using multi cameras as a live switcher when they are shooting content in different areas you do not have a quick glance. The work around for this is to activate the preview monitor, disable the auto live and click to check before hitting the go button. This works but it would be nice if one could set a refresh of the image live or every few seconds.</p>
<h2>Final Thoughts</h2>
<p>Overall Wirecast offers a large set of tools to help enhance your broadcast. With multiple inputs you can mix together creating compelling content live has never been easier. Add to that the ability to  archive for later distribution in multiple formats on the fly and you have a powerful tool. </p>
<h2>Purchase</h2>
<p>Wirecast can be purchased online via the Telestream online store.</p>
<h1>Wirecast for Windows</h1>
<p><a href="http://store.eSellerate.net/a.asp?c=0_SKU15770241915_AFL3478906086&#038;at="><img src="http://www.telestream.net/images/esellerate/buy-wirecast.jpg" border=0 alt="Buy Wirecast for Windows 2000/XP/Vista"></a></p>
<h1>Wirecast for Mac</h1>
<p><a href="http://store.eSellerate.net/a.asp?c=0_SKU63089589776_AFL3478906086&#038;at="><img src="http://www.telestream.net/images/esellerate/buy-wirecast.jpg" border=0 alt="Buy Wirecast for Mac OS X"></a></p>
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		<title>Blu-Ray for the Rest of us</title>
		<link>http://www.simplethoughtproductions.com/2010/01/25/blu-ray-for-the-rest-of-us/</link>
		<comments>http://www.simplethoughtproductions.com/2010/01/25/blu-ray-for-the-rest-of-us/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:19:25 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blu]]></category>
		<category><![CDATA[Blu-Ray]]></category>
		<category><![CDATA[blue]]></category>
		<category><![CDATA[Creation]]></category>
		<category><![CDATA[CS4]]></category>
		<category><![CDATA[Duplication]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[Encore]]></category>
		<category><![CDATA[Ray]]></category>
		<category><![CDATA[replication]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=806</guid>
		<description><![CDATA[We all know that Blu-Ray was the victor of the latest &#8220;format war&#8221; but the dust is far from settled. HD-DVD is no longer an option and those who have it are only feeling sympathy from the Beta Max crowd. The early adopters of blu ray are not on a perfect journey them selves. Different [...]]]></description>
			<content:encoded><![CDATA[<p>We all know that Blu-Ray was the victor of the latest &#8220;format war&#8221; but the dust is far from settled. HD-DVD is no longer an option and those who have it are only feeling sympathy from the <a href="http://www.mediacollege.com/video/format/compare/betamax-vhs.html">Beta Max</a> crowd. The early adopters of blu ray are not on a perfect journey them selves. Different Version of the Blu Ray spec have some players that can easily get online via Ethernet and keep its self up to date to have the latest fixes and patches. The Ethernet connection paired with an internet connection allows for BD Live where producers can add new content to services that you can access after buying the movie from your TV Screen.<br />
<span id="more-806"></span></p>
<h1>Why should I care about Blu-Ray?</h1>
<p> Blu-Ray as is one of the few means of delivering an interactive HD experience to consumers. Web Video and options meet the need of some market segments but it does not generally fill the segment for long form content and extended viewing. HD content is still hard to deliver to everyone as it requires large amounts of bandwidth.  Blu-Ray disks fill this need. We have always had a some what slow adoption of the next &#8220;big thing.&#8221; We slowly moved from floppy disks to hard CDs. we gained over 600MB of storage in a single jump. This was eventually surpassed by burnable DVDs which took content up another 4000 MB. Blu-Ray offers to take us all they way to 50,000 MB. Its also not just about more space. The Blu-Ray spec offers advanced programing through its Java technology that allows for much more advanced menu systems and features on the disk than what is possible with DVD. This ability, when utilized, can allow for much greater interaction with the viewer. </p>
<h1>The Blu-Ray Spec &#8211; What it means to me</h2>
<p>There are currently 2 actively released specs on the market as of this witting (The original 1.0 is to no longer be released as of Nov. 1st 2007). Profile 1.1 and 2.0 are the current releases. There are a few differences between them. Provided below is a grid showing all of the current specs for video along with some of the main requirements and capabilities.</p>
<p><center><a title="Blu Ray Specs" rel="shadowbox[BluRay]" href="http://www.simplethoughtproductions.com/wp-content/uploads/blurayspecs.png"><img src="http://www.simplethoughtproductions.com/wp-content/uploads/blurayspecs-small.png" alt="Blu Ray Specs" /><br />Click For Larger Image</a></center></p>
<p>One of the most important differences between 2.0 and 1.1 is the presence of an Ethernet port which can be linked into your home network and get online. The benefits of this are two fold. One, you can usually get updates for your firmware easily over the connection when they are available instead of having to send off for a disk or download firmware and burn it to a disk to then put in the player. And secondly, it allows disks that feature the Blu-Ray Live option to download additional content that is only available online. Needless to say it is a good idea to get a 2.0 spec player if you can afford the extra cost.</p>
<h1>MPEG2 Vs H.264</span> </h1>
<p>Blu Ray supports a number of formats. MPEG2, MPEG4 H.264, and VC-1 video. This offers the choice of 3 video codecs over DVDs 1 (mpeg2 @ 720*480). Different content on the disk can also be in different codecs as well for added flexibility. The choice is yours as to which you use. Each has its advantages and disadvantages. There are many articles which go into detail about the benefits of each codec. For this article we are just trying to get an idea of the benifits that pertain to making a Blu-Ray disk. For authoring purposes with Adobe Encore we have the option of using MPEG2 and H264. </p>
<p>MPEG 2 is the same format that DVDs use. The difference is that you can use resolutions up to 1920*1080 and bitrates up to 40mbit. This is up from 720*480 with a maximum bitrate around 9mbit.  This allows you to have HD video in the same codec that you used before for DVDs. MPEG 2 is a fairly simple codec so modern computers can process it very quickly. This can save you a lot of time when it comes to rending at the cost of using up more space on the disk.</p>
<p> H264 is a newer codec, part 10 of MPEG4 spec. This allows you to get more video on the disk at the same quality. The downside is that the complexity of the codec adds processing time to your encode. Depending on your processor speed as well as your encoder an hour of video could take most of the day to encode. If you don&#8217;t need the full 25GB or 50GB capacity you may be able to save some time using MPEG2 over H264. In our tests MPEG2 @ 18Mbit from an HDV source showed no noticeable difference once compressed and on disk from playing directly from the source. </p>
<h1>Solutions for delivery</h2>
<ul>
<li><a href="http://www.adobe.com/products/premiere/encore/">Adobe Encore CS4</a> ($799 w/ Premiere CS4)</li>
<li><a href="http://www.sonic.com/products/Professional/Scenarist/quicklook.aspx">Sonic Scenarist</a> (Must contact for price)</li>
<li><a href="http://www.roxio.com/enu/products/dvdit/hd/overview.html">DVDit® Pro HD($499)</a></li>
</ul>
<h1>A small magic bulle</h1>
<p>If you are having trouble playing back BD-R disks one of the first things you should try and do is update the player&#8217;s firmware. This is easy to do if it is online but if not you still have options. Most of the manufactures of the early models will mail you a disk that can be put in your player to update its firm ware for a small fee.</p>
<h1>Sources and Additional Reading</h1>
<p>A collection of useful links and sources for this article for additional knowledge:<br />
<a href="http://www.blu-raydisc.com/en.html">Blu-Ray Disc Association</a><br />
<a href="http://www.blu-raydisc.com/Assets/Downloadablefile/general_bluraydiscformat-15263.pdf">Blu-Ray Disc General White Paper (Aug. 2004)<br />
<a href="http://www.blu-raydisc.com/Assets/Downloadablefile/BD-R_Physical_3rd_edition_0602f1-15268.pdf">BD-R Disc Physical Specifications (Feb. 2006)</a><br />
<a href="http://en.wikipedia.org/wiki/Blu-ray_Disc">Wikipedia Blu-Ray Disc Article</a></p>
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		<title>Wowza Media Server 2.0 Deployed</title>
		<link>http://www.simplethoughtproductions.com/2010/01/15/wowza-media-server-2-0-deployed/</link>
		<comments>http://www.simplethoughtproductions.com/2010/01/15/wowza-media-server-2-0-deployed/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 15:51:38 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Server]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[Wowza]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=2531</guid>
		<description><![CDATA[Simple Thought Productions is proud to announce that it has fully migrated to Wowza Media Server 2.0. What does this mean for our customers and viewers? More support for more devices! &#160; Supported Devices and Technologies: Apple iPhone and iPod touch Microsoft Silverlight Apple QuickTime Set-top boxes and more Wowza 2.0 offers the ability to [...]]]></description>
			<content:encoded><![CDATA[<p class="leftfloat"><img src="http://simplethoughtproductions.com/wp-content/uploads/wowza.png" alt="Wowza" /></p>
<p>Simple Thought Productions is proud to announce that it has fully migrated to Wowza Media Server 2.0. What does this mean for our customers and viewers? More support for more devices!</p>
<div style="clear: both;"></div>
<p>&nbsp;</p>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Supported Devices and Technologies:</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<div style="clear: both;"></div>
<ul>
<li>Apple iPhone and iPod touch</li>
<li>Microsoft Silverlight</li>
<li>Apple QuickTime</li>
<li>Set-top boxes and more</li>
</ul>
<p>Wowza 2.0 offers the ability to take a single live stream and deploy it on multiple platforms to reach the largest audience. <a href="http://www.simplethoughtproductions.com/contact/">Contact us</a> to find out the details on how you can enable these features. </p>
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		<title>Rollins Men&#8217;s Soccer Highlights shown on Chan 9 &#8211; ABC</title>
		<link>http://www.simplethoughtproductions.com/2009/11/14/rollins-mens-soccer-highlights-shown-on-chan-9-abc/</link>
		<comments>http://www.simplethoughtproductions.com/2009/11/14/rollins-mens-soccer-highlights-shown-on-chan-9-abc/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 11:41:37 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Men's Soccer]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Rollins College Sports]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Channel 9]]></category>
		<category><![CDATA[Highlights]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[Tournament]]></category>
		<category><![CDATA[WFTV]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=2453</guid>
		<description><![CDATA[Rollins Men&#8217;s Soccer Highlights shown on Chan 9 &#8211; ABC Were you up @ 5AM to catch the highlight of the Game winning goal this morning? Neither was I but here it is so you can see it now!]]></description>
			<content:encoded><![CDATA[<div class="video_frame"><a href="/wp-content/uploads/Sports/Rollins/Soccer/mens/09/Chan9.mp4">Rollins Men&#8217;s Soccer Highlights shown on Chan 9 &#8211; ABC</a></div>
<p> Were you up @ 5AM to catch the highlight of the Game winning goal this morning? Neither was I but here it is so you can see it now!</p>
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		<title>Firestore FSH-200 Review</title>
		<link>http://www.simplethoughtproductions.com/2009/09/12/firestore-fsh-200-review/</link>
		<comments>http://www.simplethoughtproductions.com/2009/09/12/firestore-fsh-200-review/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 03:01:35 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Compact]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Disk]]></category>
		<category><![CDATA[DTE]]></category>
		<category><![CDATA[Edit]]></category>
		<category><![CDATA[Enhancements]]></category>
		<category><![CDATA[Firestore]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[FSH-200]]></category>
		<category><![CDATA[to]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=1933</guid>
		<description><![CDATA[This is my second review of a DTE (Direct to Edit) Device. The Firestore FSH-200 uses Compact Flash Media to record DV and HDV content. One of the largest benefits of compact flash is that it is solid state. This means that there are no moving parts in the recording media so it can handle [...]]]></description>
			<content:encoded><![CDATA[<p>This is my second review of a DTE (Direct to Edit) Device. The Firestore FSH-200 uses Compact Flash Media to record DV and HDV content. One of the largest benefits of compact flash is that it is solid state. This means that there are no moving parts in the recording media so it can handle bumps and shocks in stride and keep recording. When it comes to recording methods for my company one of the important aspects I have to take into account is Archiving content. I have yet to find a replacement for tape when it comes to archiving masters for my clients that I like. At times I am asked to make a new edit or tweak one thing long after the complete job and I have to bring the content back into my editing suite. Blue Ray disks costs are still well above tape and they require burning after the fact. One can run a tape along side the FSH-200 and other DTEs and get an instant archive on tape that can live for years on the shelf until needed.</p>
<p><span id="more-1933"></span></p>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">FSH-200 with Canon XL-H1A</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<div class="floatclear"></div>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/firestore/XL-H1A_with_firestore_large.jpg" title="Firestore FSH-200 with Canon XL-H1A" rel="shadowbox[fsh-200]"><img src="/wp-content/uploads/Articles/firestore/XL-H1A_with_firestore_small.jpg" alt="Firestore FSH-200 with Canon XL-H1A" /></a></p>
<p>For this review we paired the Canon XL-H1A with the FSH-200. It is worth noting that the XL-H1A is not listed as being &#8220;fully&#8221; compatible with the FSH-200. The current list as of this review can be found <a href="http://www.focusinfo.com/dynassets/documents/products/DTE_Compatible_Cameras_27May09.pdf">here</a>. During our testing however we were able to have the DTE sync with tape recording, record without tape, and provide time remaining and status info to the camera display. This would suggest the XL-H1A might be added as a &#8220;supported camera&#8221; in the future. Because of this link that displayed the FSH-200&#8242;s status it allowed us to utilize the device with confidence while we shot some run and gun interviews. We knew when the device was recording and when it wasn&#8217;t as well as the remaining disk space so we knew when we needed to switch out the media.</p>
<div class="floatclear"></div>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Storage</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<div class="floatclear"></div>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/firestore/Display_large.jpg" title="Firestore FSH-200" rel="shadowbox[fsh-200]"><img src="/wp-content/uploads/Articles/firestore/Display_small.jpg" alt="Firestore FSH-200" /></a></p>
<p>The Compact Flash provides the storage capacity for the FSH-200. While you can technically use any size you like You will probably want to work with 16GB or 32GB Cards.</p>
<p>A 16 GB card will give you 1.1 Hours of recording time in HDV and DV mode. If you utilize the Quicktime file format the storage will be slightly less. 32GBs will get you 2.2 Hours. With only one card slot this means that you have a recording limit of 2.2 hours with this device. One should be aware of this limitation if they are looking for a device for longer record times and might want to find a device that has multiple Card Slots that supports hot swapping.</p>
<p>Focus Enhancements suggests the <a href="http://www.amazon.com/gp/product/B0020F17V4?ie=UTF8&#038;tag=pheniousnetwo-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B0020F17V4">Sandisk Extreme III 32GB</a><img src="http://www.assoc-amazon.com/e/ir?t=pheniousnetwo-20&#038;l=as2&#038;o=1&#038;a=B0020F17V4" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />. For our review we saved some cash and went with the <a href="http://www.amazon.com/gp/product/B001ROVLX8?ie=UTF8&#038;tag=pheniousnetwo-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B001ROVLX8">Kingston Elite Pro 32 GB 133x </a><img src="http://www.assoc-amazon.com/e/ir?t=pheniousnetwo-20&#038;l=as2&#038;o=1&#038;a=B001ROVLX8" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> While the media is technically a little slower there is a significant cost savings and we experienced no issues in terms of recording. The Kingston averaged a transfer rate on our Windows 7 Test system of 11 megabytes a second. With large files the increased speed of the Sandisk could easily justify the speed increase. Long story short either speed cards will work and both are faster than capturing from tape.</p>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Size</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<div class="floatclear"></div>
<p class="leftfloat"><a href="/wp-content/uploads/Articles/firestore/firestore_large.png" title="Firestore FSH-200" rel="shadowbox[fsh-200]"><img src="/wp-content/uploads/Articles/firestore/firestore_small.png" alt="Firestore FSH-200" /></a></p>
<p>The size of the FSH-200 allows it to fit onto the back plate of the XL-H1A nicely using its mount. The kit comes with a mounting kit to bolt onto the the Hand held grip of most cameras. We opted to use this to mount it to the back plate. With a little extra padding it was fitted securely to the camera. Its physical size is 2.75 in. wide, 5.4 in. high, and 1.25 in. deep. This size is very small and fits nicely onto the back of the camera and is very light even with the battery and card installed.</p>
<div class="floatclear"></div>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Real World Use</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<p>None of the above matters if the FSH-200 cannot come through where it counts. Capturing your content and delivering it to your editor faster than you can when capturing tape. To put the FSH to the test we loaded it onto our camera for a few soccer games to see how it preformed. During the game we left the camera in Syncro mode so the device would record when the tape was recording. We also utilized the split record feature to have the FSH-200 create a new file after each goal which allowed for rapid editing of highlights. It is worth noting that doing this resulted in a small audio drop at the end and beginning of the next clip. When we did this when our announcer was not talking it was not noticeable as there appeared to be no video frames dropped. If the announcer was talking however the small droop stood out. In terms of file limitations if one uses UDF format the camera has no problem recording long video takes without having this drop out as it does not have to create a new file every 2 or 4GBs.</p>
<p>A few notes about actual usage. The Compact Flash Cards are very snug. Removing them takes some gentle rocking back and forth to free it. The battery also operates using a latch and a very tight fit. Per the instructions to remove the battery you have to press the release button and give the unit a shake to free the battery. As the unit is solid it seems to take this well but I was afraid I would drop the battery. With a little gaffers tape on the bottom I was able to provide my self with a tab to remove the battery with out fear of the battery taking an unexpected flight.</p>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Media Formats</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
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<h2>HDV Formats</h2>
<ul>
<li>.m2t 720p 24/25/30/50/60</li>
<li>.m2t 1080i 50/60</li>
<li>QuickTime 1080i 50/60</li>
<li>QuickTime 720p 30</li>
</ul>
<h2>DV Formats</h2>
<ul>
<li>AVI Type 1</li>
<li>AVI Type 2 | AVI Type 2 24p</li>
<li>QuickTime | QuickTime 24p</li>
<li>Canopus AVI</li>
<li>Matrox AVI</li>
<li>RawDV</li>
</ul>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Connections</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<div class="floatclear"></div>
<p>Three connections are at the top of this device. </p>
<div class="floatclear"></div>
<ul>
<li>Firewire (6 Pin &#8211; 1394)</li>
<li>USB 2.0 (1 x USB-A female)</li>
<li>GPI and RS-232C control; 1 x 3.5mm minijack</li>
</ul>
<p>It is worth noting that the Firewire connection is only for video capture. The USB interface is used to transfer data to a computer.</p>
<div class="post-info-wrap"> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-left-Radiate-Red.gif" alt="home title" class="home-title-image" /> <span class="post-info">Conclusion</span> <img src="http://www.simplethoughtproductions.com/wp-content/themes/eBusiness/images/home-title-2-right-Radiate-Red.gif" alt="home title" class="home-title-image" /> </div>
<p>The FSH-200 provides an excellent solution for shooters to pair with their DV and HDV cameras. Using the FSH-200 allows the best of both worlds. Its price is worth considering but it is easily offset by the time it can save if you shoot large volumes of video that needs a quick turn around. </p>
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		<title>New Site and More</title>
		<link>http://www.simplethoughtproductions.com/2009/03/02/new-site-and-more/</link>
		<comments>http://www.simplethoughtproductions.com/2009/03/02/new-site-and-more/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:02:10 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Look]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Productions]]></category>
		<category><![CDATA[Server]]></category>
		<category><![CDATA[Simple]]></category>
		<category><![CDATA[Site]]></category>
		<category><![CDATA[Thought]]></category>
		<category><![CDATA[Wowza]]></category>

		<guid isPermaLink="false">http://www.simplethoughtproductions.com/?p=929</guid>
		<description><![CDATA[New Look Simple Thought Productions is proud to introduce their new website. The new theme keeps with the styling of the older one but with a more modern feel as well as enhancements such as the featured articles/video scroller that is at the top of the home page. It was designed by Elegant Themes New [...]]]></description>
			<content:encoded><![CDATA[<h2>New Look</h2>
<p class="leftfloat"><img src="http://www.simplethoughtproductions.com/wp-content/uploads/videos/newsitethumb.jpg" alt="New Site" /></p>
<p>Simple Thought Productions is proud to introduce their new website. The new theme keeps with the styling of the older one but with a more modern feel as well as enhancements such as the featured articles/video scroller that is at the top of the home page. It was designed by <a href="http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=1120">Elegant Themes</a> </p>
<div class="floatclear"></div>
<p><span id="more-929"></span></p>
<h2>New Delivery Method</h2>
<p>Also new to the line up is our delivery method. We have utilized lighttpd as our web server, powered by <a href="http://www.shareasale.com/r.cfm?b=110411&#038;u=298585&#038;m=15960&#038;urllink=&#038;afftrack=">Layered Tech</a>, for nearly a year now. Along with lighttpd we utilized the streaming h264 module for our on demand content which is what a majority of this site/server hosts. On short form videos (15 minutes or less) This solution provided a near identical experience to a true streaming setup for our viewers. Some of our longer videos however had a small lag before beginning while the server prepared the file on the fly. To remedy this Simple Thought Productions has deployed a true RTMP Streaming server Powered by <a href="http://www.wowzamedia.com/">Wowza Streaming Media Server</a>. This server provides instant video streaming as well as additional benifits such as better bandwidth management, stream secuirty, and the ability to do live broadcasts which was not possible with Lighttpd. </p>
<h2>Moving Forward</h2>
<p>Simple Thought Productions looks forward to meeting your needs in the world of online media. Please <a href="http://www.simplethoughtproductions.com/contact/">contact us</a> for any of your media needs.</p>
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